For three decades, Shikha has worked at the intersection of storytelling and strategy, where communication is not just about finding the right words, but about using them to achieve real business outcomes. Throughout her career, she has focused on taking complex business ideas and turning them into clear, compelling messages that help people, organisations, and businesses move forward. Over the years and across multiple industries, she has developed a practical understanding of how businesses operate – the pressures they face, the priorities they juggle, and the critical moments when the right message can make a real difference. She believes communication is never just communication for its own sake. It has a purpose. It needs to support the bigger business goal, connect with the right people, and ultimately help create an impact.